Member countries of the United Nations launched Sustainable Development Goals (SDGs) in 2015 to set the unified direction of global development till 2030. The set of 17 SDGs i.e. 16 goals in different development areas + 1 goal (SDG17) focusing on innovation and cross-sectoral partnerships to support realization of remaining 16 goals, present a comprehensive system to plan and track development progress across in any country or regional context.

This is important to note that different countries, societies and organizations can plan and implement activities for SDGs as per the development priorities in their specific context. In India, the NITI Aayog is central nodal agency to coordinate the planning and implementation of SDGs. Different state Governments and other organizations are planning the activities in view of the specific development needs. However, based on the initial experiences in SDGs, it is quite clear that direct or indirect participation of all the stakeholders, including citizens, are essential for meaningful efforts to realize SDGs.

Higher education is an important area for not only contributing through education for SDGs but also as a catalyst to trigger collective action movement for SDGs involving all the stakeholders. In view of the SDG 17.16, which focuses on innovative multi-stakeholder partnerships, ATMIYA University, jointly in association with SDG Choupal (an initiative of Nagrik Foundation, launched at NITI Aayog), has planned to implement `Rajkot — SDG Aware City’ project through involvement of all the stakeholders in Rajkot. As there is no such reported initiative so far globally, this is first of its’ kind project in the world.

We request all the citizens of historical city of Rajkot to participate and support this noble cause for smooth and resource-effective implementation of SDGs in the city. Also, this would present a global partnership model for universities and communities for collaborative development action.

  • Helps in creating awareness among masses about the desired action and behaviour for sustainable planet.
  • Optimizes resources in training and capacity building through stakeholder involvement.
  • Creates a model of collective action for responsible citizen-focused sustainable development.
  • Will be a model for university-community partnership for larger good.
  • Awareness about sustainability and its’ understanding in local context.
  • Orientation towards sustainable development linked behaviour at different levels from individual households to business, industries, NGOs, Government Departments, Schools and Media.
  • Capacity building activities for organizations.
  • Outreach and extension programmes.
  • Research assistance in local need assessment for development.

Phase 1: 04 January 2022 to 24 October 2022 (Report release on United Nations Day 24th October 2022)

  1. Orientation and Training Program (through internal and external resource persons)
  • School, College and University Teachers and other staff.
  • Personnel from Government and Private Sectors.
  • Members from NGO.


  1. Public Awareness Programs (primarily through students & NGOs)
  • Door-to-door / Shop-to-shop / Office-to-office campaign.
  • Campaigns at ward offices, public parks and other such public places.
  • Campaigns through participation in various exhibitions, trade fair and other such
  1. General awareness initiatives
  • Hoardings and displays at prime locations, public parks, public transport vehicles, public transport stations, public offices ,etc
  • Radio Channels
  • During festivals
  • Social messages for screening in cinema halls


  1. Creating interactive digital platform for sharing views, best practices, initiatives, etc related to this project and recognizing / awarding individuals for their initiatives/contributions.
  • Each programme/activity in the project will integrate monitoring and evaluation (M&E) component for objective impact assessment.
  • Activities/ Programme progress to be shared digitally as well as through printed material.
  • Summarized result of all programmes/activities to be released in the form of Consolidated Report.

Interested institutions/ organizations should submit signed letter of consent for participation The letter should be on institutional letter-head and should be signed by the highest ‘executive authority’ or ‘authorized signatory’ of the institution/organization/ alliance.

  • Project Promoters
    • Atmiya University, Rajkot
    • SDG Choupal, Nagrik Foundation, New Delhi


  • Supporting Partner (decided based on voluntary commitment)
    • Rajkot Municipal Corporation
    • Department of Education, Rajkot
    • Industries and Corporate Houses in Rajkot
    • Local Industry Associations
    • Local Professional Associations
    • Religious institutions/ charity organizations
    • Schools and Colleges
    • Government Departments andAgencies
    • EASD (Education Alliance for Sustainable Development) Members
    • SDG Choupal Members
    • Development Agencies (National/ Regional/ International)
    • NGOs
    • Community based organizations
    • Other organizations/ association (not in categories above)
S. N. Name Designation Institution
1 Dr. Shiv K Tripathi, Chairperson & Vice Chancellor Atmiya University, Rajkot
2 Shri Deepak Dwivediji Chairman SDG Choupal, New Delhi
3 Shri Sandeep Saxenaji Convener SDG Choupal, New Delhi
4 Dr. Divyang D Vyas Dean – Transformative Academics Atmiya University, Rajkot
5 Dr. Sheetal D Tank Librarian Atmiya University, Rajkot
6 Mr. Hemant Sonkusare HoD, Civil Engg Dept Atmiya University, Rajkot
7 Mr. Jigneshbhai Rathod PRO Atmiya University, Rajkot

The Coordinator
Rajkot SDG Aware City Project Atmiya University,
Rajkot — 360005 Gujarat

The Convenor
SDG Choupal
8-B, Vandana Building, Tolstoy Marg,
New Delhi – 110001

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