Vision & Mission

Objectives

• To ensure knowledge integration in an opportune manner by developing foundation of prolific and proficient career prospective.

 

• To promote a learning environment for the assimilation of knowledge inquisitiveness, creative thinking, emotional & social intelligence.

 

• To empower & enlighten youth as successful business leaders & socially responsible entrepreneurs.

 

• To serve the society by producing human capital & sensitized graduates by enhancing the employability & agility of the graduates.

 

• To inculcate holistic perspective among youth towards work ethics, professional competence, dynamic attitude, social responsibilities & solutions of civic problems.

 

• To impart the knowledge in essential interdisciplinary fields which will enhance the interpersonal skills, team work, professional ethics and make them work effectively for sustainable growth & development.

 

Graduate Attributes

• Academic Excellence through Transformative Approach: Ability to identify key questions, research and pursue rigorous evidence-based arguments.

 

• Independent & Creative Thinker: Open, curious, willing to investigate, and consider new knowledge and ways of thinking.

 

• Creators, Evaluators and Communicators of Knowledge: Analysis and evaluation of information to form a judgment about a subject or idea and ability to effectively communicate the same in a structured form. The ability includes reading, writing, speaking and listening. These abilities help learners to comprehend and write effective reports, design documents can provide & respond to clear instructions.

 

• Global Leaders: Mutual understanding with others from diverse cultures, perspectives and backgrounds.

 

• Social Citizenship: Develop social individuals who know the fundamental rights of citizenship and foster the equality, welfare in their daily practice for betterment of society as well as nation.

 

• Environment and Sustainability: Understand the impact of the managerial profession in societal and environmental contexts, and demonstrate the knowledge of need for sustainable development.

 

• Digitally Well Equipped: Access, evaluate, and use a variety of relevant information sources; and use appropriate software for analysis of data required for educational & research endeavor.

Program Educational Outcomes

• PEO 1: Core Competency: Will develop the competency to disseminate knowledge and develop successful professional career with synergetic blend of the knowledge and skills of managerial professionals.

 

• PEO 2: Depth and Breadth of Knowledge:Will be capable to critically identify, analyze, design and solve complex and emerging problems of the 21st century Business World & Society for sustainable growth and development.

 

• PEO 3: Professional Capacity and Passion of Learning: Will be flexible and adaptable in different work environment to acquire, develop, employ and integrate new management tactics, practices, real time execution, leadership traits and team work spirit.

 

• PEO 4: Research, Numeracy, Scholarship and Data Literacy: Will exhibit ethical behavior consistent with academic proficiency, innovativeness and use of appropriate guidelines and procedures for responsible conduct of research.

 

• PEO 5: Global, Moral and Aesthetic Sustainability: Will reinforce learning for the assimilation of knowledge inquisitiveness in pursuance of excellence in all facets of life.

Program Outcomes

• PO 1: Domain knowledge: Apply the comprehensive knowledge, skills and exposure of commerce and business which includes accounts, finance, taxation, economics, commercial laws, etc.

 

• PO 2: Problem analysis: Identify, formulate, research literature and analyse complex commerce and business problems reaching substantiated conclusions using principles of accounts, finance, taxation, economics, commercial laws, etc.

 

• PO 3: Design/development of solutions: Design solutions for complex commercial and business problems and design system components or processes that meet the specified needs with appropriate consideration for the public health and safety, and the cultural, societal, and environmental considerations.

 

• PO 4: Conduct investigations of complex problems: Use research-based knowledge and research methods including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions.

 

• PO 5: Modern tool usage: Create, select, and apply appropriate techniques, resources, and modern information technological tools including prediction and modelling to complex business activities with an understanding of the limitations.

 

• PO 6: The Engineer and society: Apply reasoning informed by the contextual knowledge to assess societal, health, safety, legal and cultural issues and the consequent responsibilities relevant to the professional practice.

 

• PO 7: Environment and sustainability: Understand the impact of the professional business solutions in societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.

 

• PO 8: Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the moral dimensions and accept responsibility.

 

• PO 9: Individual and team work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.

 

• PO 10: Communication: Communicate effectively on complex commerce and business activities with the community and with the society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.

 

• PO 11: Project management and finance: Demonstrate knowledge understanding of the accounting, taxation and management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.

 

• PO 12: Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change.

Program Specific Outcomes

• PSO 1: Be able to cultivate integrated perspective of several disciplines to reinforce their understanding, capabilities and caliber & to tackle business problems in different sectors. 

 

• PSO 2: Be able to evaluate business decisions with regard to their impacts on environmental sustainability. Structure a set of cognitive, affective, behavioral skills and characteristics that facilitate effective and appropriate interaction in diversified contexts and indirectly contributing to the economic development of society, nation & globe. 

 

• PSO 3: Able to design, analyze and simulate various business situations through planning, organizing, staffing, directing, controlling, coordinating, reporting & budgeting (POSDCORB) techniques & systems. Transform abilities to understand the importance of an organizational perspective of different functional areas like Finance, Marketing, HR, IB & Entrepreneurship through integrative courses. 

 

• PSO 4: Able to get hands on experience of business & managerial practices through internship and encourage them to lead towards the research and industrial work which help them to build and demonstrate leadership, teamwork, and social skills.

Faculty profile

Scope

Scope of Department
Disseminate Knowledge	Higher Study	BBS, BSM, MBA/BBA in specialization Field – Marketing, IT, Hospitality & Tourism, Retail, Logistics, Business Analytics, IB; LLB, LLM, MA in Psychology, NET, SET, Research Scholar Fellow, Ph.D.
	Professional Courses	Accounting - CA, CS, ICWAI, ACCA, CIMA, CMA, CMA, CPA & Accounting Software IT: Web Development, UI/UX Design & Animation HR: SAP & ERP Other: Virtual Reality & Artificial Intelligence
	Short-Term Courses (STC)	-- Product Management Certification Programme -  Business Analytics Certification Program -- Certificate Course in Finance Accounting and Taxation -- Advanced Certificate Programme in Data Science -- Advanced Certificate Programme in Machine Learning and NLP -- Advanced Certificate Programme in Block Chain Technology
	Professional Certification Courses (PCC)	Coursera NTPL
Career Perspective	Finance	Auditor, Consultant, Business Analyst, Finance Officer, Sales Analyst, Tax Accountant, Stock Broker, Economist, Business Development Trainee, investment portfolio manager, investment consultant, finance & account Manger, Financial Risk Managers, Investment & Insurance Advisor, Investment Banker, Treasury Manager, credit appraisal officer.
	Marketing	Sales, Advertisement, Communication & PR, Social Media & Digital Media, Service Manager, Event Manager, BDA, Retail Manager.
	Entrepreneurship	Start-up Business according to Market Demand
	Human Resource	HR Generalist, HR Executive Staffing Director, Technical Recruiter, Compensation Manager, Employee Relations Manager, Placement Manager, Welfare Officer, Safety & Security Officer, Administration Job.
	International Business	International Manager, Export – Import Manager, Trainer for Expatriate

 

Research and Publication

Sr. No.	Name of Faculty	Journal	ISSN	Publication	Title
1	Dr. Vishal Khasgiwala	Sambodhi-UGC Care Journal	ISSN Online 2249-6661 & Vol. 43, Issue No. 4	Sambodhi Journal	Change to Implement & Execute entrepreneurship in India
2		Asian Journal of Management	ISSN Online 2321-5763 & print 0976-495X		Influence of Faculty communication on students’ Learning
3		International Journal of Advance Research	ISSN 2320-5409 Vol. 5, Issue No. 12		Role of Mutual Fund in Indian Financial System
4		International Conference on Economic Education & Entrepreneurship	ICEEE1st, 2016		Effect of flip classroom on students Learning
5		Pratibimba-The Journal of IMIS	ISSN 2348-0653, E-ISSN-0972-5466		The Exploratory Behavior of youth in central India: Impact of Impulsive Buying & Self concept
6		IOSR Journal of Business & Management	E-ISSN 2278-487X,Print-ISSN-2319-7668,		A study of customer satisfaction & service quality of Indian Hotels
7		International Journal of Business & Administration Research Review	E-ISSN 2347-856X,Print-ISSN-2348-0653		Is gender wise disproportion seen in impulsive buying behavior?
8		International Journal of Management and Social Science Research Review	E-ISSN 2349-6746,ISSN-2349-6738,		Association & impact studies on impulsive buying behavior and exploratory tendencies on youth of central India
9		The Open Page	ISSN 2347-162X		Shape your Destiny: Life
10		Asian Journal of Research in Social Science & Humanities	ISSN 2249-7315, Vol IV (1) Jan. 2014		Factors influencing consumers buying behavior towards bikes among Indian Youth:
11		MERI Journal of Education	ISSN No. 0976-0938		A study of emotional intelligence and learning optimism in academicians of govt. professional and govt. traditional courses
12		PACE	ISSN No. 0976-0938		Customer based Brand Equity; A study on Consumer Electronics in Rural areas
13		Excel Books	ISBN 978-93-5062		IT enabled Marketing Practices for Global Business Organization on Customer Satisfaction towards in Rural areas
14		Oorja- Journal of Management & IT	ISSN No. 0974-7869		A study of Emotional Intelligence and Learned Optism in Academicians of Private Professional Institute and Private Traditional College
15		International Journal of Management & tourism	ISSN No. 1513-6485		Measuring advertising effectiveness : A comparison of print & outdoor advertising
16		Management research journal Prabandhan & Taqniki	ISSN No. 974-8563		Marketing Strategies of television industry in rural areas-An exploratory study
17		SIMER-PRAGATI	ISSN No. 0974-2018		Measuring effectiveness of print advertising in Management Education
18		Life Insurance: The Sunrise sector in India			Life Insurance: The Sunrise sector in India
19		NIRMA University, Ahmadabad			Effect of Interactive Marketing on Perceived Service Quality Of Management Institutes
20		Prabandhan & Taqniki			Comparison of traditional learning and e-learning: An exploratory study in Management Institutes
21		Management Effigy-A Research Journal			Effect of Interactive marketing on service quality of retail industry
22		Management Effigy-A Research Journal			Understanding Consumers attitude towards internet marketing
23		ISOR Journal of Business & Management,	E- ISSN: 2278-487X , P-ISSN:2319-7668		A Yogic Business Revolution: Back to the future
24		Eleventh AIMS International Conference		Excel Book, IMT, Ghaziabad	Baba Ayurveda: Yogic matrix to Sustainable Business Revolution
25		20th AIMS Convention	Weligkar College	Excel Book, Weligkar College	Tata’s ‘Nano’: Magic@$2500.car- Will this dream come true
26		International Case Book- Marketing Practices Developing Economy South Asia	ISBN-978-81-203-3782-4	PHI	The Fresh Revolution: Will this wave embrace the town
27		International Journal of Management & Business Studies	-ISSN: 2230-9519, P- ISSN: 2231-2463		Dilemma of an NGO-When the signal will turn green
28	Dr. Meghashree A. Dadhich	Sambodhi Journal UGC Care Listed	ISSN 2249-6661	Sambodhi Journal	Combating Stress by Bank Employees through Social Support under Covid-19
29		IJAIR Impact Factor 7.36 Edition: 2019	ISSN 2394-7780	Institute of Technology & Science, Ghaziabad	Fostering Green Finance for Economic Development & Sustainability of a Nation
30		Philica, Online Academic Journal, 2017	ISSN 1751-3030	Philica.com; Article No. 1030	Academic Hygienic
31		IJRMS Vol – II, Issue – 3 (II), Edition: 2014 Page No. 102-10	ISSN 2322-0899	Empyreal Institute Of Higher Education, Guwahati	Economic Performance and Global Governance: Evidence from Developing India
32		Half-yearly JSIM Vol – III Edition: 2012 Page No. 90-100	ISSN 0975-7996	Shrinathji Institute of Management, Nathdwara (Raj.)	Empowering Women: Innovations in Microfinance for the Poorest Families
33		Int. Research Journal Vol – I Edition: 2011 Page No. 115-119	ISSN 2231-3273	Dronacharya College of Engineering, Greater Noida	Ethics of International Business-Moving Beyond Legalism
34		IJRTM Vol – I Edition: 2011 Page No. 52-63	ISSN 2248-9665	Aditya Informatics and Research Centre, Bikaner (Raj.)	Get Rich & Wealthy with Real Estate
35		Half-yearly JSIM Vol – II Edition: 2011 Page No. 21-28	ISSN 0975-7996	Shrinathji Institute of Management, Nathdwara (Raj.)	Explosive Exposure- The Best Investment Strategies for the Year 2011
36		Weekly Journal of Higher Education Vol – 49 Edition: 2011 Page No. 18-19	ISSN 0566-2257	University News, Association of Indian Universities	Continuing Education: A Non-Traditional Path to Traditional Education
37		Annual Journal-Nirnay Vol –IV Edition: 2010 Page No. 57-62	ISSN 0973-8002	Janardhan Rai Nagar Rajasthan Vidyapeeth University, Udaipur	Good Corporate Governance- Its Importance & Challenges for Banks
38		Annual Journal Vol –I Edition: 2010 Page No. 75-81	ISSN 0976-7835		Algol School of Management & Technology, Gurgaon
39	Dr. Kairvi Rathod	Dec 2014	ISSN: 2348-9715		Recent Trends: International Journal Of Multidisciplinary Research
40		Volume 1, Issue 1, June 2015	ISSN: 2454-1524		International Journal of Multi-Disciplinary Research
41		Volume 4, Issue : 7, July 2015	ISSN - 2250-1991		PARIPEX-Indian Journal of Research
42		Volume 2,  Issue 2, September 2015	ISSN: 2348-9715		Recent Trends: International Journal of Multidisciplinary Research
43		Volume 5, Issue 3, December 2018	ISSN: 2348 - 9715		Recent Trends: International Referred & Peer reviewed Journal Of Multidisciplinary Research
44		Volume 9,  Issue 3, March 2019	ISSN - 2249-555X		PARIPEX-Indian Journal of Applied Research
45		4th International Conference on Business Ethics For Good Corporate & Suitability, GTU, A'Bad	ISSN No. 2231- 1904		SANKALPA: Journal Of Management        & Research
46		3rd International Conference Management Of SMEs In Global Era: Challenges, Opportunities, Perspectives And Lessons From Gujarat Model			GTU In Collaboration With University Of Maribor, Solvenia & National Institute For Micro, Small And Medium Enterprises & Parul Group of Management Institutes (Excel Publication, New Delhi)
47		2nd National conference on Sustainable innovation Practices to promote retain Indian Brain gain globally	ISSN 2279-0799		Shrey Journal of Multi Disciplinary Research
48		2nd National conference on Sustainable innovation Practices to promote retain Indian Brain gain globally	ISSN 2279-0799		Shrey Journal of Multi Disciplinary Research
49		2nd international Conference on Global Business and Innovation Management – Trends and Competitiveness	IBSN        978-93- 85000-55-3		Christ Institute of Management, Rajkot and the Association of Management Development        Institute of South Asia  (Excel Publication, New Delhi)
50		National Conference on Digital Transactions- Innovations, Opportunities and Challenges			Department of Commerce and Business Management, Saurashtra University, Rajkot

Event

Sr. No.	Event Name	Event Date	Photo Gallery
1	Management_Buzz(FLAMINGO)_Assertive Volume 8_Oct_Mar_2024	2024-03-31	View
2	Management_Buzz_Assertive Volume 7_Apr_Sep_2023	2023-09-30	View

Department Infrastructure

.

Placement

T&P Cell is effectively operational to place our students in the highly prestigious and versatile industries. We maintain healthy relationships with Confederation of Indian Industries, Rajkot Management Association (RMA), Ahmadabad Management Association (AMA) to provide real time exposure to our students. T&P delivering assistance to students, through mock interviews, group discussion & resume building sessions for students to make them industry ready as well as to improve their cognitive & rational understanding, intrapersonal/interpersonal relationship and practical competence to live a sustainable life anywhere on the globe. All type of placement assistance is available at the department such as:

• Arranging Expert talks, Seminars, Workshops by industry-subject experts.
• Organizing industry visits on regular basis to provide hands-on experiences through interaction with employees, to make them aware about practical working environment & methods as well as employment practices.
• Arranging Industry-Academia Talk & Panel Discussions as a part of college curriculum aiming to provide students an insight & practical perspective regarding real life industry working tactics of companies.
• Delivering assistance to students, through mock interviews, GD & Resume building sessions for students to make them industry ready.

 

Furthermore, students are able to improve on the cognitive complexity, intrapersonal/interpersonal relationship and practical competence to live a sustainable life anywhere on the globe.

Placement Record (Batch : 2020 - 2023)

Sr. No.	Name	Recruiter's Name	Desgnation
1	Jetha Deep	HDFC Bank	Marketing Manager
2	Amisha Shrivastav	HDFC Bank	Marketing Manager
3	Dharmin Barbhaya	HDFC Bank	Marketing Manager
4	Kruti Dhinoja	HDFC Bank	Marketing Manager
5	Yesha Jani	HDFC Bank	Marketing Manager
6	Patadiya Paras	City Union Bank	Relationship Manager-I
7	Ishita Kundaliya	City Union Bank	Relationship Manager-I

 

Achievements

SR. NO.	STUDENT NAME	ACHIEVEMENT	DATE & DETAILS
1	Twinkal Ramani	Sports: Taekwondo And Judo Rank : 1	Date: 5/2/2006 To 19/7/2021
2	Vivek Shekha	NCC: Kabaddi, Run Rank: 1	Date: 1/5/2021 Event By: Hasmukh Patel, Sujit Kumar.
3	Raju Jalu	Sports: Kabaddi Rank: 1	Date: 11/2/2020 To 28/7/2021 Event By:Inter School Kabaddi
4	Presha Khant	Performing Arts & Visual Art: Atmiya Avsar Rank: 2	Event By: Atmiya University
5	Raju Jalu	Literary Competitions: Inter School Quiz Compilation Rank: 1	Date: 16/10/2019 To 24/7/2021
6	Presha Khant	Performing Arts &Visualart: Rank: 1	Consortium-2020
7	Krish Parmar	Performing Arts & Visualart: Tyohar Ka Tashan Rank: 1	Date: 16/8/2020 Event By: Tyohar Ka Tashan
8	Dhruvil Gadara	Sports: Handball Rank: 1	Date: 22/9/2018
9	Yash Gadara	Sports: Karate Event By: Khel Mahakumbh-2019 Rank: 1	Date: 16/9/2019 Cash: 5000 Certificate And State Level Selected Player
10	Om Khachariya	Sports: Cricket ,Indian Cricket Academy Jaipur Rank: 2	Date: 22/1/2019 To 28/1/2019 Event By: National Cricket Tournament
11	Hitarth Vaghasiya	Sports: Running Rank: 1	Event By: Atmiya University
12	Priyansh Dodiya	Adwitya, Aaradhana, Alekh21 Rank: 2	Date: 18/2/2021 To 20/7/2021 Event By: Atmiya University
13	Darshil Nanera	Sports: Handball Rank: 3	Date: 20/7/2021 To 30/10/2018
14	Shyam Manvar	Management Fest, Atmiya Adritiy Rank: 1	Date: 9/12/2020 To 16/12/2020 Event By: Atmiya University
15	Naimish Maniar	Online Courses (Swayam, Nptel, Coursera Etc.) Cineflix/Atmiya Aradhana Rank: 1	Date: 23/10/2020 To 24/10/2020 Event By: Atmiya University
16	Krish Parmar	Performing Arts & Visual Art, Tyohar Ka Tashan Rank: 1	Date: 16/8/2020 Event By: Tyohar Ka Tashan
17	Nandini Shrivastav	Sports: Kabaddi,Khel Mahakumbh, Rajkot Sports Fiesta. Rank: 3	Date: 26/9/2016 To 24/10/2019 Event By: Khel Mahakumbh, Rajkot Sports Fiesta
18	Mahek Vora	Literary Competitions, Manthan Ideathon From Atmiya Abhigyan Rank: 3	Date: 27/2/2021 To 28/2/2021 Event By: Atmiya University
19	Mahek Vora	Performing Arts & Visual Art, Dandiya Decoration Competition Under Atmiya Aaradhana Rank: 3	Date: 17/10/2020 Event By: Atmiya University
20	Pratik Chavda	Sports: Kho Kho, Khel Mahakumbh Rank: 3	Event By: Dholakiya School
21	Jay Parekh	Sports: Cricket, Annual Cricket Tournament Rank: 2	Event By: VJ Modi School
22	Presha Khant	Performing Arts & Visual Art, Atmiya Avsar Rank: 2	Event By: Atmiya University
23	Presha Khant	Performing Arts & Visual Art: Consortium-2020 Rank: 1	Event By: Atmiya University
24	Priyansh Dodiya	Literary Competitions, Azadi Ka Amrit Mahotsav Rank: 1	Date: 12/8/2021 To 14/8/2021 Event By: Atmiya University